For seed and Series A investors
Customer diligence from an operator.
I help funds see how healthy a company's revenue really is, then support portfolio companies as they build the systems that keep it.
Two ways to work together
Customer diligence
An operator's read of the customer base, written for the investment committee.
- Gross and net retention by segment and cohort
- Revenue concentration in the top accounts
- Renewal and expansion outlook for the next 12 months
- Customer success maturity stage, gaps, and who owns what
- A ranked 90-day plan the company can act on after close
Portfolio support
Retention support across the portfolio, without each company hiring a VP first.
- Office hours for founders and CS leads
- AI operating systems for portfolio companies at a fund rate
- A quarterly retention benchmark across the portfolio
- Fractional customer leadership when a company needs it
The questions a data room won't answer
Lagging indicators like NRR, GRR, and NPS show what already happened. I go deeper into the leading indicators that show where retention is headed: onboarding progress, time to first value, usage, support trends, and how engaged the customer's key stakeholders are.
- 01How long does it take a new customer to reach first value?
- 02Is usage growing across accounts, or concentrated in a few?
- 03What are support tickets saying about the product and the customer experience?
- 04How engaged are key stakeholders at the largest accounts?
- 05Is there a repeatable renewal playbook, and who owns it?
How a diligence engagement runs
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1
Intro call
The deal team shares the thesis and where they'd like a deeper look.
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2
NDA and data
Access to billing, CRM, support, call notes, and other relevant data, plus time with the CS lead.
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3
Analysis
Retention, revenue concentration, and the leading indicators: onboarding, usage, support trends, and stakeholder engagement.
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4
Readout
A written report and a working session with the partners.
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5
Optional: portfolio support
Hands-on support to put the 90-day plan into action after close.
Let's discuss your deal.
Send a note with the timeline and as much information as you can share. I'll tell you within a day whether I can help.